🏆 Champion
👔 Decision Maker
💰 Economic Buyer
⚙️ Technical Evaluator
👤 End User
80%
60%
40%
20%
0%
Industry Avg
Win Rate Trend
Industry Benchmark (25%)
Buying Roles Engaged Per Opportunity
+340%
Win Rate Lift
3-5
Optimal Roles
47%
At Risk