Accelerating Revenue: A Guide to Buying Group Optimization in Salesforce

Enhance Sales Efficiency, Prove Marketing Impact & Build Customer Loyalty

Discover why buying groups are critical for B2B sales success and the risks of overlooking them. Learn how Salesforce Opportunity Contact Roles ensure multi-threaded deals, the impact of automation on efficiency and marketing attribution, and how a B2B SaaS company doubled won opportunities. Get actionable steps to implement a winning buying group strategy in Salesforce.

• Shorten your sales cycle by proactively engaging entire buying groups
• Increase win rates through automated Salesforce Contact Role assignment
• Clearly demonstrate marketing ROI with precise revenue attribution
• Seamlessly align Sales, Marketing, and Customer Success teams through unified RevOps processes