Featured
The Hidden Costs of Neglecting Buying Group Automation in Salesforce
B2B buying decisions are no longer made in isolation. A C-suite executive responsible for purchases ranging from several thousand to multi-million dollars operates within a network of influencers, champions, and decision-makers. Yet, many companies still rely on outdated sales methods, failing to engage the full buying group effectively. The result? Lost opportunities, stalled deals, and …
