Innovation Labs
Empowering your teams with leading-edge solutions
Our Innovation Lab was born from carefully listening to common challenges faced by modern Revenue Operations teams. Leveraging technical expertise and a consultative approach, we build strategic solutions to tackle even the most complex issues. Whether you’re in the early stages of building your Revenue Operations team or aiming to elevate it to the next level, we provide you with real-world solutions that deliver high-value quick wins.
Build Buying Groups in Salesforce with Automation
Build Buying Groups in Salesforce with Automation
Enhance opportunity conversion and velocity with our native Salesforce buying group solution. Automatically add Contact Roles to relevant Opportunities via campaign engagement or sales activity; accelerating your sales process and empowering your marketing team to accurately measure impact on pipeline and revenue.
Advanced Opportunity Influence Reporting
Advanced Opportunity Influence Reporting
The buying journey is now more complex than ever before, involving multiple stakeholders, influencers, and diverse needs at different stages. This shift requires marketing and sales to collaborate closely throughout the entire Opportunity lifecycle, leveraging a variety of tactics to engage the entire Buying Group. Advanced Opportunity Influence Reporting equips your team with deeper insights into the creation and progression of Opportunities to optimize their efforts and accelerate success.
Accurate ROI for Marketing Campaigns
Accurate ROI for Marketing Campaigns
With volatile market conditions and shifting customer demands, clearly understanding the return on marketing investments and being able to respond agilely and optimize investments in real-time is more important than ever. Our custom period-cost solution works in tandem with Salesforce’s standard one-time campaign cost tracking so you can consistently track costs over time and develop ROI insights that are boardroom-ready
Multi-Touch Attribution for a Cookieless Future
Multi-Touch Attribution for a Cookieless Future
Don’t let Big Tech control your data. Ditch cookie-based attribution methods and capture every marketing touchpoint accurately. Our future-proof attribution model integrates seamlessly with all major marketing platforms, including Marketo, HubSpot, Salesforce, and more. Access granular details on every digital interaction, unrestricted by expiring cookies and dropped UTMs. Bring your marketing journey into clear view and optimize for success.
Advanced Lifecycle Modeling in Salesforce
Advanced Lifecycle Modeling in Salesforce
Stop struggling with common lifecycle management and reporting challenges like repeat MQL’s, multiple concurrent buying groups, different product lines, and more. Our custom solution provides you with end-to-end visibility into your entire GTM funnel with reliable data retention, multi-entry tracking, flexible scalability and easy reporting—completely inside the framework of Salesforce.
Martech Maturity Roadmap
Martech Maturity Roadmap
Whether you’re laying the groundwork for your MarTech Stack or managing a complex suite of tools, our MarTech maturity roadmap provides a tailored, prioritized action plan aligned with your business objectives. In today’s rapidly evolving technology landscape, feature bloat, overload, and improper integration can lead to inefficiencies and significant data issues. Traditional audits often highlight unused features but overlook their relevance to business growth. Our roadmap goes beyond mere audits, helping you zero in on the processes and features that matter most, driving revenue and enhancing operational efficiency.
Powerful Salesforce Outreach / Salesloft Integration
Powerful Salesforce Outreach / Salesloft Integration
Our advanced custom integration solution for Outreach, Salesloft, and Groove with Salesforce empowers you to identify which sequences and playbooks are most effectively driving pipeline and revenue. In today’s competitive landscape, modern sales teams can’t rely on ad-hoc, untested strategies. Data-driven insights are essential to optimizing your outbound efforts and achieving predictable growth.
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