Advanced Marketing Influence Reporting for Salesforce
Standard Salesforce reports understate your marketing-driven revenue
Standard Salesforce Reporting
True Marketing Influence Reporting
Attributing multiple marketing campaigns
Limited only to Primary Campaign Source on Opportunity
Advanced tracking gives credit to the right campaigns
Weightage based on Campaigns
No process for assigning weightage to different campaigns types
Custom weightage ensures campaigns get the right credit.
Measuring influenced pipeline & revenue
Incorrect reporting since ‘Campaign with Influenced Opportunities’ report assigns total amount per campaign
Accurate amount distribution for all Campaigns influencing the Opportunity
Marketing Influence post Opportunity Creation
Ignore marketing engagements after creating on Opportunity, underminig marketing’s impact on Opportunity closure.
Captures marketing impact during ALL stages of the customer journey, including post- Opportunity creation
Why you need custom marketing attribution in Salesforce?
A powerful Salesforce-native tool to prove and amplify marketing’s revenue contribution!
Fully customizable and 100% native to Salesforce—no extra licenses, no subscriptions, and no third-party data dependencies
Define influence intent at the campaign level with custom High/Medium/Low impact categorisation
Ensure every campaign’s influenced revenue is accurately tracked based on their complete impact on Opportunity pipeline
Capture sales activities like outbound sequences / meetings, and identify their effect across each phase of the lifecycle funnel
Drill-down to identify impact of marketing & sales activities, drilled down by campaign source, UTM values or outbound sequences
Packaged advanced dashboards for sales & marketing leadership, as well as for day-to-day operational performance monitoring.
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