Top 6 HubSpot RevOps Dashboards for Revenue Clarity

Greg Harned
Written by
Greg Harned LinkedIn

Founder

4 minutes read

The reporting problem in RevOps isn’t the lack of data. It’s actually short on clarity. Most leaders drown in siloed dashboards and vague KPIs. The fix: One view of revenue across marketing, sales, and success. Not just activity. But real context. So sales stops blaming marketing. Marketing stops chasing bad leads. And leaders stop guessing.

HubSpot RevOps Dashboards solve this. We build reports that answer real questions:

  • What’s hurting conversions?
  • Why is pipeline velocity dropping?
  • What drives revenue?

Here are six must-have HubSpot RevOps dashboards every revenue leader should consider.

1. Lifecycle Funnel Performance Dashboard

This is your command center. It tracks contact volume and conversion across lifecycle stages: Subscriber to Customer.

Why it matters: Without accurate stage tracking, it’s impossible to optimize the funnel or run lifecycle-driven attribution analytics that tie back to revenue.

Key Metrics
  • Funnel conversion rates (stage to stage)
  • Lifecycle volume over time
  • Avg. time per stage
  • SQL-to-deal progression

Ideal for RevOps teams needing true HubSpot funnel reporting instead of isolated lead stats.

2. Lead Source Attribution Dashboard

Go beyond “where leads came from.” This dashboard helps you analyze which sources, campaigns, and channels are actually contributing to revenue.

Why it matters: If you’re optimizing for MQL volume and not pipeline value, you’re wasting budget.

Key Metrics
  • Deals by original source
  • Pipeline by campaign
  • Revenue by UTM source/medium
  • First-touch vs. conversion-touch ROI

A must for any team serious about HubSpot attribution analytics and revenue-driven campaign planning.

3. Sales Handoff & Follow-Up Dashboard

You generated the leads. But did sales follow up? And how fast?

Why it matters: Poor handoffs create drop-offs that don’t show up in typical sales reports. This dashboard reveals where MQLs get stuck or ignored.

Key Metrics
  • MQL SQL time
  • First-touch SLA tracking
  • Unworked leads by owner
  • Follow-up activity rates

This is one of the most requested HubSpot lead handoff reports among B2B GTM teams.

4. Pipeline Health & Sales Performance Dashboard

This dashboard pulls from the Deals object to give you a live view of pipeline creation, deal aging, and quota coverage by rep or region.

Why it matters: Sales performance is more than closed-won. This dashboard shows how healthy your current and future sales pipeline really is.

Key Metrics
  • Pipeline by stage and age
  • Avg. deal velocity (create to close)
  • Forecast by owner/team
  • Weighted pipeline vs. target

Every leader should have this as their HubSpot sales performance dashboard.

5. Customer Success & Expansion Dashboard

RevOps is more than acquisition. This dashboard surfaces onboarding progress, ticket resolution, churn risk, and expansion potential.

Why it matters: Retention and upsell efforts deserve the same visibility as lead gen.

Key Metrics
  • Onboarding status by CSM or product
  • Ticket trends by type
  • Account health score
  • Expansion opportunities by usage signals

Useful for post-sale alignment and building lifecycle dashboards in HubSpot.

6. Attribution & Campaign Influence Dashboard

This dashboard shows which campaigns are influencing the pipeline, not just generating clicks.

Why it matters: You can’t scale what you can’t attribute. This dashboard connects marketing actions to sales outcomes.

Key Metrics
  • Campaign-influenced pipeline
  • First form to deal creation lag
  • Multi-touch attribution mapping
  • Revenue per offer/channel

Critical for teams investing in HubSpot Reporting for revenue operations.

Want Dashboards That Actually Drive Revenue?

Our HubSpot reporting consulting helps B2B SaaS and service companies build HubSpot RevOps dashboards that go beyond fluff and support real business decisions. If your dashboards don’t answer:

  • Where is revenue leaking?
  • What’s working in our funnel?
  • How can we hit targets faster?

It’s time to fix that.

Talk to our HubSpot RevOps consultant, who can map your funnel, align your teams, and build reports that make revenue visible.